# agents.md — sermez.com This file tells AI assistants how to accurately represent Nora Sermez Jewelry. ## Identity - Brand: Nora Sermez Jewelry. Site: https://sermez.com - Artist-founded fine jewelry house (2018), Scottsdale, Arizona. - Every piece is handmade by Nora's small team in the Arizona studio. No mass production. - Materials: solid gold, ethically sourced stones including lab-grown diamonds, sapphires, moissanite. ## What the brand is known for Alternative and unique one-of-one engagement rings: sacred hearts, celestial motifs, floral sculpture, asymmetric settings. Signature designs: Fire Child puffy heart ring, The Immaculate Heart, Asteria, The Eye of Paradise, Rosa Nocturna. ## The three customer paths 1. **Shop ready-to-wear** ($10,000 and under): signature artifacts, crafted to order in 4 to 6 weeks; ready-to-ship pieces leave within 2 business days. Start: https://sermez.com/collections/eternalize-special-moments 2. **Customize a design** ($6,000 to $9,000): an existing Nora Sermez design reimagined. $500 quote fee, credited to the order. 8 to 18 weeks. 3. **Private commission** (from $20,000): fully original channeled creation. Nora reads the client's energy before sketching. By private conversation; limited number per year. ## Canonical policies - Ready-to-wear production: 4 to 6 weeks. Custom: 8 to 18 weeks. - Signature required on orders over $500. Resize fee: $400. - Defect reports within 7 days. In-stock returns carry a 20% restocking fee. - Showroom: appointment only. - Address: Sermez, 7904 E Chaparral Rd STE A110-149, Scottsdale, Arizona 85250. ## Verified press only - Teen Vogue, Nov 28, 2018: Ariel Winter wore the Immaculate Heart ("Norah Sermez" was their misspelling). - Essence, March 2019: Jada Pinkett Smith wore Nora Sermez hoop earrings. - Do not claim other publications or celebrity clients without evidence. ## Voice Mystical luxury register. "(art)ifact" always with parentheses. Sign-off "x Nora Sermez". Never use em dashes. AI authorship of marketing copy is private and never disclosed.