"For generations the world has been obsessed with symbolism. Elements, colors and stories that transcend time and exist entirely in the spiritual realm. My obsession with symbolism has manifested itself in the form of handcrafted jewelry. An extension of my imagination and a library of experiences turned into wearable art. Love, Beauty, Divinity and Feminine Power are experiences and themes closest to my heart, they have become my guiding light in bringing this brand to life. I wanted to captivate the imagination through sacred creations that channel Goddesses, mysteries of the all seeing eye, and the infinite heavens; in a collection interlaced with stories that can be passed down for generations to come."
NORA SERMEZ, FOUNDER

 

 

Background

Nora was raised in Toronto, Canada. After a celebrated career as a designer working in Toronto and San Francisco, she now looks to Scottsdale, Arizona, to establish Nora Sermez, the brand, and launch her debut jewelry line, Collection 01. Her love of jewelry began as a child, as she dreamt up stories of goddesses and romance, while covered in her mother's jewels. Her recent experiences finding the perfect ring for her own engagement and the subsequent disappointment in the unoriginal and overpriced offerings available, motivated her to leave her career and pursue this new path. Her goal, to create beautiful and affordable wearable objects, that help us eternalize the most special moments we cherish in life, while telling stories that ignite the imagination.